The Voice of kansas agri-business over 50 years
On The Farm and On The Air
Ogallah to Wichita
Upon graduation from Trego County High School, Larry attended Wichita Business College with the aim of becoming a bookkeeper. He obtained a part-time job at the Wichita Union Stockyards to pay for his schooling and remained there upon graduation. He rose to be the Public Relations manager and, while in that position, was designated to become the on-air presence for the Stockyards, giving the market reports daily at noon.
Also while at the Stockyards, Larry began broadcasting the markets live on KFRM. He eventually became so valuable to the radio station that its owner, Mack Sandeers, offered him a full-time position as Farm Director and Sales Manager, which Larry accepted.
Reporting And Selling
Radio station owner
KFRM was an AM station but Larry believed the nascent FM market was the future of radio. His KJLS-FM was the only FM around and he struggled to sell advertising to local businesses whose customers did not even own an FM radio. Business owners wanted to reach customers now, not in the future!